About

UP211 is a business development and strategic marketing firm focused on the travel vertical. With over 50 years of combined experience building travel related businesses we have the experience and expertise to analyze, amplify and accelerate revenue.

UP211 includes a network of travel industry experts for projects on an as needed basis. CoLab211 provides clients with a cost efficient and less risky way to enable strategic decision making and business development, whether the client is a start-up, emerging or established company.

Our Team

  • Bruce Rosard, CEO. Bruce founded UP211 with the mission to provide business development and strategic marketing services to companies in the travel vertical. With over 30 years in the travel industry Bruce is well regarded as an innovator across the industry.
  • Lynne Fetterman, Vice President, Operations. Since 1996, Lynne has been in a variety of leadership positions including travel and non-profit organizations. Specialties include operations management, facilities management, financial oversight and budgeting, organizational development, organizational systems and human resources management

Why the name UP211?

From Wikipedia:

“Up to eleven” is an idiom from popular culture, coined in the movie This Is Spinal Tap, which has come to refer to anything being exploited to its utmost abilities, or apparently exceeding them. Similarly, the expression “turning it up to eleven” refers to the act of taking something to an extreme. In 2002 the phrase entered the Shorter Oxford English Dictionary with the definition “up to maximum volume”.
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